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Understanding Media , Marshall Mcluhan
Artikelnummer: 9780415253970
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'He belongs to that small group of radical dreamers and thinkers who are trying to realize and explore the altered conditions of modern existence. ... When the growth of post-Einsteinian mythologies is recorded, McLuhan's work will have its distinct place. He stands at the frontier!
George Steiner, The Times Literary Supplement
When Marshall McLuhan first coined the phrases 'global village' and 'the medium is the message' in 1964, no one could have predicted today's information-dependent planet. No one, that is, except for a handful of science fiction writers and McLuhan himself. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first-century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Marshall McLuhan (1911-80). Communications theorist and
'high guru' of media culture.
Media/Cultural Studies
nderstanding Media: the most important book ever written on communication. Ignore its message at your peril.
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Gewicht
0,443 Kg
Uit jaar:
1964-2001
Uitvoering:
Paperback
Drukkerij
CPI Antony Rowe, Chippenham, Wiltshire
Uitgever(Label):
Routledge, 2 Park Square, Milton Park, Abingdon/711 Third Avenue, New York imprint Taylor & Francis GroupBan informa business
Typografie (Boekverzorging):
RefineCatch Limited, Bungay, Suffolk (in Joanna)
Aantal pagina's
392
NUR/NUGI
GEEN OPGAVE onze indeling 811 Media en computercommunicatie
